(The topic of the article) Essay Example | Topics and Well Written Essays - 750 words

(The topic of the article) - seek ExampleThe Samsung phones although not as technologically tops(predicate), advertise the pros they have very well and thus specify due recognition. Secondly, another difference is that Samsung invests a lot in and makes its phone put upes a large, flashy political party of sorts which serves to attract more customers. HTC on the other hand, although has joined this trend with the launch of the One x, is not doing its launch on the scale and with all the glitter and glamour that Samsung uses and which attracts potential consumers. Thirdly, HTC really needs to pick up its sales figures. Because Samsung is a larger company, it is able to meet sales quotas, unlike HTC which is smaller and had to roll break sales when the HTC One x was launched. HTCs inability to meet production and sales quotas also sum that it gets left behind in the race to capture more securities industry component. Lastly, but importantly, the success of an android phone als o depends on how well it collaborates with network carriers. Samsung beats HTC here as well and is feature prominently on the marketing efforts of all prominent carriers in the USA and HTC remains over suspicious by it. Since network carriers get consumers on long term contract basis, HTC loses out on a considerable market sh ar as the carriers promote Samsung more and customers are thus diverted out-of-door from HTC and onto Samsung phones. Personally, I am in complete agreement with the refers of view provided in this article comparing HTC and Samsung. The sightly customer does indeed not draw nor use the full feature capacity that phones like the extragalactic nebula S4 and the HTC One x offer, however this does not mean that HTC takes a step down from its vantage point of technological superiority. To play this subtle strength to their advantage, the only thing they need to do is step up their advertising. Increased marketing budgets and efforts and generally more promine nt advertisement of HTCs superior features will answer the customers realize its superior capabilities and maybe this will help in shifting the trend away from Samsung and towards HTC. there are a number of people who are tech savvy and realize and appreciate the superior quality and features that HTC offers them however the challenge is to spread this trend in the entire market. Although Samsung is using more or less the uniform amount and types of features in their phones compared to HTC, they put in a handful of flashy features which although not very function add to the glitter and over all appeal of the Samsung phones. Furthermore, companies like HTC need to realize the changing market dynamic and implement the changes they will need to incorporate to adapt to these changing market dynamics and manipulate them to their advantage. Secondly, the issue of not collaborating will with the network carriers is an important aspect of gaining market share for android phones in the ma rket. HTC particularly has a reputation of being a hassle for network carriers to require with and thus the business relationship cannot be characterized as friendly and is terse at best. Due to this negativity, carriers are not inclined to push HTCs phones in their advertising campaigns or otherwise to their competitors. In the same vein, when the supply of HTCs phones is so unstable in the market, consumers who originally wanted an HTC will sometimes drop down for competitors